What Is Going On At Apple?

What is with the new slogan for iLife??

"It's like Microsoft Office for the rest of your life."

Does this mean that Apple has completely given up on AppleWorks or what? Doesn't make business sense to promote an app competing with in house work like that.

#100774

they're not saying that i don't think

they're trying to say

"ilife is as essential to your computer experience as is msoffice"

it would be silly of them to pretend that appleworks even competes in teh same markets as office.

#100785

"It's like Microsoft Office for the rest of your life. When your at work your using Office, the rest of the time you'll be using iLife." - Rough quote of Jobs.

They/He means that it's the perfect suite of applications for your personal and free time, like when you want to watch a slideshow of your holiday photos or listen to your favourite music.

#100789

its just like ms office, only its meant for your spare time

i think thats what it meant. Notsure though :blink:

#100790

anyways.. that's a horrible slogan.. <_< i can't believe that the ppl who inveted the temptation apple came up with that.. :6

#100872

I guess it just shows a certain form of acceptance between them? :blink:

Anyway, my opinion would be that Apple knows that their product range is appealing to a group very different from those using PC, and Linux. And knowing that MSOffice is so popular and very widely used, it's just used as an analogy.

Just that, I guess. ^_^

#100933

MsOffice is the defacto office suite. Period. Apple chooses it battles wisely, which is a good business decision.

#100975

Yeah, that confused the hell out of me. I never considered MS Office essential for productivity. Hell, Im pretty productive without it.

However well meaning it was, I think they could have chosen their wording better. Especially for computer ****s, who dont know what MS Office is.

#101000

Originally posted by contrasutra@Jan 17 2004, 01:12 AM

Especially for computer ****s, who dont know what MS Office is.

...and maybe will know it from Apple's ad, who seems to endorse the MS product...

#101796

there are people that dont know what ms office is? i thought it was like the most common software of its genre(i dont know exactly what to call it)

#102073

MS Office owns apple works any day imo

#102097