SanDisk launches iDon't.com to push on 'another iPod killer'
Yeh... I read the news today morning over at iLounge.....
Finished reading it, and took a dump... cudn't do anything else over that news.. ![]()
Oh... and I was listening to my iPod while reading !!
Oh come on, thats smarts what they're doing. Though will it make people stop buying iPods? Prob not, still funny to look at.
Oh come on, thats smarts what they're doing. Though will it make people stop buying iPods? Prob not, still funny to look at.
Well, ok... I too think that Apple is greedy lazy faggot pushing out proprietary DRMmed stuff. But hey, they do really great designed gadgets. That's why I consider e.g. Rockbox developers position a smart doing, not this. Because they're making really free and open and powerful software for beautiful iPods instad of convincing people to spend more money on another proprietary gadget. Blahh.... ![]()
People aren't going to listen to SanDisk. "Normal" people don't even know who SanDisk is. It is funny, its commendable (I guess), but no one is going to listen to them over their friends, family, and the rest of the world who have iPods.
Just my opinion..
// Lou
I like the fact that they can use vowels ... It wa amusing.
iPod: The iPod Killer's Killer.
/_cell suspended for a week for profanity and inappropriate language. His mouth washed with soap
As for people who this this is good, just remember the "first" rule" of marketing - ALWAYS insult your potential customers ![]()
People aren't going to listen to SanDisk. "Normal" people don't even know who SanDisk is. It is funny, its commendable (I guess), but no one is going to listen to them over their friends, family, and the rest of the world who have iPods.Just my opinion..
// Lou
arent sandisk that thingummy company that make those whatsit cards for them flash cameras? ![]()
Sandisk is not so small to ignore.. since the fact that Sandisk Mp3 player been enjoying #2 position in USA Mp3 Player market just behind iPod, since quite some time. So saying that People don't even know who Sandisk is not really true.
As a matter of fact, I had liked one of their player. What I don't like is their tone in this new campaign. It sounds just what was Creative's Tone some time back.. when after every couple of month Creative Guys would start screaming "Hey World, we have iPod killer in our hands". This whole campaign sounds like Sandisk guys have got hot air in their heads, being on #2 position behind iPod. This new "iDon't" campaign seems to child of over confidence. I don't have any grudges about iPod competetors. In fact, I like how Sandisk guys worked before... while Creative kept screaming, shouting and playing evil plots to destory iPod, Sandisk guys made a good player without any halla-boo and slowly gained #2 position. Silent, and effective.
But now this, what they are doing looks dirty to me. I'd say waging an open war or giant apponent has more disadvantages than advantages. First and most important, you get laughed at (which is a good morale-killer) and when you loose.. you fall flat on your face in **** and you get laughed at louder. Secondly, you are basically let your opponent know who you are and that gathers unnessecary attention to yourself (which results in events in first disadvantage). Besides, Creative been playing dirty with their players and we all know how the story goes.
When you up to publicly trash your opponent in marketing, you got to maintain class even in that.
Look at the recent Apple ads... Apple is basically insulting PCs (read Windows) openly but you don't see Apple saying "Don't buy PC", they say "Get a Mac". Some people say that new Apple ads are pathetic and downright dirty. Well, compare them to This... Sandisk - iDon't.. (Really I don't give a dang)
Aqua-Soft Forums