Sir Pimpalot 0 Posted October 13, 2008 Report Share Posted October 13, 2008 Apple is suing Victoria School of Business and Technology because they supposedly ripped off their logo. Am I the only one who thinks they look nothing alike, aside from being apples? :/ Apple's logo: VSBT's logo: Source Link to post
yorkey 0 Posted October 13, 2008 Report Share Posted October 13, 2008 Yeah I agree, I voted No. VSBT's logo has different colors and shades while Apple's is always just one color. There's not even a bite in the apple! Link to post
schmrom 0 Posted October 13, 2008 Report Share Posted October 13, 2008 Definitely not. They are really different. Link to post
Suzumushi 0 Posted October 13, 2008 Report Share Posted October 13, 2008 Yah.Pretty ridiculous. Link to post
Jeter2Fan93 0 Posted October 13, 2008 Report Share Posted October 13, 2008 Why, because students will go to school expecting to buy a computer and instead get pissed because they have to learn? Come on, Apple. Link to post
Ant103 0 Posted October 13, 2008 Report Share Posted October 13, 2008 Hmmm, in the same thing, there is in France a car location company that have this logo… Close to Finder icon, isnt'it? Link to post
Phoshi 0 Posted October 13, 2008 Report Share Posted October 13, 2008 VOTE: Pimpy4NewsPoster08Also, what the ****, apple? Link to post
metallicamaster3 0 Posted October 13, 2008 Report Share Posted October 13, 2008 VOTE: Pimpy4NewsPoster08 Like I told him, he should try to join our team Link to post
SirSmiley 0 Posted October 13, 2008 Report Share Posted October 13, 2008 I first read this article last week and I can't vote on the question because it isn't specific enough.The school knew what they were doing and are obviously piggy backing off of the visual recognition of Apple's logo. Say you were driving down the street and just a caught a peripheral view of the school's logo then you most likely would look again because of your familiarity with the Apple logo. Also, what does the Apple directly have to do with their school...nothing. It's a tech school and they know who their target market is. There are probably lot's of non-tech companies and farms out there with logos with apples in them that are left alone.If I go out there and start a hamgurger joint called Murray's and use a big golden "M" do you think that's right?How about my Jim Norton's donut store I want to start, not to mention my Jimbits? Link to post
SbuxBlaze 0 Posted October 13, 2008 Report Share Posted October 13, 2008 It's ridiculous, it's obviously different than the apple logo. And so what, even if you look at it and think of apple, its not just a plain apple, the shapes different and theres a mountain inside it Link to post
Sir Pimpalot 0 Posted October 13, 2008 Author Report Share Posted October 13, 2008 I first read this article last week and I can't vote on the question because it isn't specific enough. How much more specific can it possibly get? The school knew what they were doing and are obviously piggy backing off of the visual recognition of Apple's logo. Sorry, but this makes me rofl. Say you were driving down the street and just a caught a peripheral view of the school's logo then you most likely would look again because of your familiarity with the Apple logo. No I wouldn't, and even if I did it would not be enough to justify a lawsuit because when I saw it I would realize that it was not an Apple Store. By that logic McDonald's should be allowed to sue Burger King because somebody might see a burger joint in the corner of their eye and assume it's McDonald's, only to find out that it's actually Burger King. Most elementary schools I see have an apple logo somewhere close bye, but I don't rush inside expecting to buy a Macintosh. You act as though Goddy-boy Steve Jobs created the apple, because being apples are the only thing the two logos have in common. Also, what does the Apple directly have to do with their school...nothing. It's a tech school and they know who their target market is. There are probably lot's of non-tech companies and farms out there with logos with apples in them that are left alone. "Nothing"? They're a marketing school for Christ's sake. Apple Inc is not a school. The apple is a common icon for education and there's a line chart in the middle of it, as well as the school's acronym. Even so, the design of the apple itself is not similar to Apple Inc's apple. The shape is different and it has a color pattern, detail, and depth. Apple Inc's is black and flat. If I go out there and start a hamgurger joint called Murray's and use a big golden "M" do you think that's right? No I wouldn't, and your comparison is completely irrelevant to this. McDonald's is a burger joint that uses a golden M. VSBT is not a consumer electronics/software vendor and does not use a black apple with a bite taken out of it. Even if people DID somehow mistake it for an Apple Store it would not be harming Apple or helping VSBT. Link to post
Church Punk 0 Posted October 13, 2008 Report Share Posted October 13, 2008 market differentiation and positioning. totally diferent markets, and the strategy apple uses for positioning is clear; however, it can be easily taken from alike logos, thats the issue from this i believe. Link to post
rjohnstone 0 Posted October 13, 2008 Report Share Posted October 13, 2008 The apple (the fruit, not the company) has been synonymous with schools and education far longer than Apple (the company) has been in existence. Although Apple has a trademark for the NAME "Apple" under and educational registration, I hardly think this would qualify as infringement. Why isn't Apple going after these guys... http://tess2.uspto.gov/bin/showfield?f=doc&state=7057d6.3.2 http://tess2.uspto.gov/bin/showfield?f=doc&state=7057d6.3.9http://tess2.uspto.gov/bin/showfield?f=doc&state=7057d6.6.10http://tess2.uspto.gov/bin/showfield?f=doc...te=7057d6.6.164http://tess2.uspto.gov/bin/showfield?f=doc...te=7057d6.6.516http://tess2.uspto.gov/bin/showfield?f=doc...te=7057d6.6.588http://tess2.uspto.gov/bin/showfield?f=doc...te=7057d6.6.599http://tess2.uspto.gov/bin/showfield?f=doc...te=7057d6.6.764http://tess2.uspto.gov/bin/showfield?f=doc...te=7057d6.6.967There's many more.The current Apple logo is not a registered trademark either. Contrary to their website claims, there is no "image" or "logo" registered to Apple Inc. that matches the current logo.I ran a complete search of the TESS database at the USPTO and only found the name as being registered. If a logo is to be registered, the logo has to be included in the registration.Here's a complete listing (905) of images with the name Apple in the registration or logo itself.http://tess2.uspto.gov/bin/gate.exe?f=brws...&p_toc=brws_imgHere it is in the iPhone logo, but again... it's not the standalone Apple logo we all know. http://tess2.uspto.gov/bin/gate.exe?f=doc&state=mdtf2t.4.347I know it's a Copyrighted image, but it is not a registered trademark.But this one made me spit out my drink...http://tess2.uspto.gov/bin/gate.exe?f=doc&state=mdtf2t.4.80 Link to post
Sir Pimpalot 0 Posted October 13, 2008 Author Report Share Posted October 13, 2008 Well said, though all of the links have expired. Link to post
iTim 0 Posted October 14, 2008 Report Share Posted October 14, 2008 God I hope Apple doesn't become worse than Microsoft. Link to post
The iApple 0 Posted October 14, 2008 Report Share Posted October 14, 2008 Oh, yes,yes, the apple logo can be confuse with the school's logo, ONLY IF YOU PASS YOUR ENTIRE LIFE DRUNK AND SEEING BLURY! OMG WTF is happening to apple? Now he's sues everyone! The school's logo looks more like a pumpkin Link to post
dennisalcayde 0 Posted October 14, 2008 Report Share Posted October 14, 2008 Oh, yes,yes, the apple logo can be confuse with the school's logo, ONLY IF YOU PASS YOUR ENTIRE LIFE DRUNK AND SEEING BLURY! OMG WTF is happening to apple? Now he's sues everyone! The school's logo looks more like a pumpkin yup, pumpkin hovering mount everest. Link to post
Sir Pimpalot 0 Posted October 14, 2008 Author Report Share Posted October 14, 2008 I think it's a line graph, not a mountain. P: Link to post
rjohnstone 0 Posted October 14, 2008 Report Share Posted October 14, 2008 Well said, though all of the links have expired. Opps, my bad. You have to log into TESS first and then the links will work. Just do a new user search and then click the links... it should work then. Link to post
The iApple 0 Posted October 14, 2008 Report Share Posted October 14, 2008 Hmmm, it's a mountain, the lines are too thick to be a line graph. Link to post
SirSmiley 0 Posted October 14, 2008 Report Share Posted October 14, 2008 Yeah, I'm pretty sure it's a mountain too. Pimp, thanks for the answers. Actually, if it's a marketing school than they should know better. Advertising 101 covers that pretty good. I'm not defending Apple but, I'm sure there's been a number of demand letters and if the owner of the school truly believes what he says then he will fight it in court, I doubt he will. Either way he's kind of won with the millions of dollars in free publicity he's getting. Link to post
Sir Pimpalot 0 Posted October 14, 2008 Author Report Share Posted October 14, 2008 Meh, I'll just agree to disagree. By the way, did I come off as flameful in my other post? I didn't really mean to, though it sounds pretty assy now that I've re-read it. Link to post
SirSmiley 0 Posted October 15, 2008 Report Share Posted October 15, 2008 Nah, didn't sound flameful to me. Just got back from voting; so, I've got to go cry in the shower. Link to post
rmxy 0 Posted October 16, 2008 Report Share Posted October 16, 2008 Apple have shown immature action and that also against a school. They are not at all competitor of apple. May be they are trying to show warning to others by targeting them. Common business policy ... But logo are totally different ... Link to post
technominds 0 Posted October 16, 2008 Report Share Posted October 16, 2008 Either way, their logo is TERRIBLE.Even we cant make out what it is!Apple is doing them a favor.-TM Link to post
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